VAYA Express

Project Overview

At VAYA, one of my major contributions was designing a streamlined loan application experience for users applying for credit within the platform.

The product needed to balance speed, clarity, and trust. The existing application flow felt rigid and overwhelming, especially for first-time borrowers. My role was to design a more intuitive and supportive journey — one that respected the user's time and gave them confidence to proceed.

The Challenge

When you're applying for a loan, every extra field or delay increases hesitation. What we had was:

• Too many form fields shown at once

• No clear indicator of progress or eligibility

• Technical-sounding copy that didn’t speak to the average user

• High drop-off midway, especially when documents were required

The goal was to reduce friction and build a more guided, user-friendly flow.

My Role

I led the redesign of the entire loan flow, including:

• Flow restructuring into progressive stages

• High-fidelity design of each step in Figma

• Micro-interactions and inline validations

• Collaborating closely with the product, content, and engineering teams

Key Design Improvements

• Grouped steps logically: Eligibility → Personal Info → Documents → Confirmation

• Used visual cues and contextual tooltips to explain form fields

• Added a progress indicator and success reassurance after each stage

• Humanized the copy — removing jargon and focusing on clarity

• Designed a document upload screen that felt less like a hurdle and more like a checklist

Outcome

After the rollout, the loan application flow saw:

• Improved task completion time by 30%

• A significant drop in mid-process abandonment

• Better feedback from internal testing groups, who found the flow “much clearer and less stressful”

Mockups