Case Studies
Designing a trust-first health insurance purchase flow inside Amazon Pay
Simplified complex coverage decisions and reduced early drop-offs by restructuring plan comparison, disclosures, and eligibility logic
Clarity In Completion
+35%
Designed in
2025
Designing a trust-first health insurance purchase flow inside Amazon Pay
Simplified complex coverage decisions and reduced early drop-offs by restructuring plan comparison, disclosures, and eligibility logic
Completion
+35%
Designed In
2025
Designing a trust-first health insurance purchase flow inside Amazon Pay
Simplified complex coverage decisions and reduced early drop-offs by restructuring plan comparison, disclosures, and eligibility logic
Clarity In Completion
+35%
Designed in
2025
Reducing claim anxiety through a clearer auto insurance experience
Redesigned own-damage and claims journeys to make post-purchase actions faster, calmer, and easier to track
Industry
Insurace
Duration
3 weeks
Reducing claim anxiety through a clearer auto insurance experience
Redesigned own-damage and claims journeys to make post-purchase actions faster, calmer, and easier to track
Industry
Insurance
Duration
3 weeks
Reducing claim anxiety through a clearer auto insurance experience
Redesigned own-damage and claims journeys to make post-purchase actions faster, calmer, and easier to track
Industry
Insurace
Duration
3 weeks
Making long-term investments feel safe and understandable
Improved clarity across mutual funds, fixed deposits, and partner transitions while maintaining user trust during platform changes
Industry
Wealth
Duration
4 weeks
Making long-term investments feel safe and understandable
Improved clarity across mutual funds, fixed deposits, and partner transitions while maintaining user trust during platform changes
Industry
Wealth
Duration
4 weeks
Making long-term investments feel safe and understandable
Improved clarity across mutual funds, fixed deposits, and partner transitions while maintaining user trust during platform changes
Industry
Wealth
Duration
4 weeks
Reimagining Doha bank’s digital experience across web and app
Explored scalable UX patterns for retail banking, savings, and premium services while working within legacy brand constraints
New Major Features
+4
Concept Made In
2 Days
Reimagining Doha bank’s digital experience across web and app
Explored scalable UX patterns for retail banking, savings, and premium services while working within legacy brand constraints
New Major Features
+4
Concept Made In
2 Days
Reimagining Doha bank’s digital experience across web and app
Explored scalable UX patterns for retail banking, savings, and premium services while working within legacy brand constraints
New Major Features
+4
Concept Made In
2 Days
Designing a faster credit experience with VAYA Express
Streamlined a high-intent financial flow to reduce friction and accelerate user decisions under strict risk and compliance constraints
Industry
Fintech
Duration
2 Months
Designing a faster credit experience with VAYA Express
Streamlined a high-intent financial flow to reduce friction and accelerate user decisions under strict risk and compliance constraints
Industry
Fintech
Duration
2 Months
Designing a faster credit experience with VAYA Express
Streamlined a high-intent financial flow to reduce friction and accelerate user decisions under strict risk and compliance constraints
Industry
Fintech
Duration
2 Months
Building a digital identity for a nostalgia-driven brand
Translated brand tone into a cohesive visual and interaction system across digital touchpoints
Designed In
2023
New Visual System
100%
Building a digital identity for a nostalgia-driven brand
Translated brand tone into a cohesive visual and interaction system across digital touchpoints
New Visual System
100%
Designed in
2023
Building a digital identity for a nostalgia-driven brand
Translated brand tone into a cohesive visual and interaction system across digital touchpoints
Designed In
2023
New Visual System
100%
Defining VAYA’s digital presence through a conversion-focused website
Designed the brand’s primary marketing surface to clearly communicate value, guide first-time users, and support early-stage growth
Revamped in
2024
Tool
Webflow
Defining VAYA’s digital presence through a conversion-focused website
Designed the brand’s primary marketing surface to clearly communicate value, guide first-time users, and support early-stage growth
Revamped in
2024
Tool
Webflow
Defining VAYA’s digital presence through a conversion-focused website
Designed the brand’s primary marketing surface to clearly communicate value, guide first-time users, and support early-stage growth
Revamped in
2024
Tool
Webflow
A rapid redesign to improve luxury car discovery
Delivered a high-impact website concept in 24 hours, focused on visual hierarchy, browsing flow, and conversion intent
Year
2024
Re-designed in
24 Hrs
A rapid redesign to improve luxury car discovery
Delivered a high-impact website concept in 24 hours, focused on visual hierarchy, browsing flow, and conversion intent
Year
2024
Re-designed in
24 Hrs
A rapid redesign to improve luxury car discovery
Delivered a high-impact website concept in 24 hours, focused on visual hierarchy, browsing flow, and conversion intent
Year
2024
Re-designed in
24 Hrs